Project Outline:

Please answer the following question:

What is Minted’s Value Proposition? How would you say this differs from the competition?

Tasks:

1. Please browse through our Birth Announcement assortment.

• Take note of the product mix and the kinds of sellers we have in the assortment. Choose 20 designs that align with the Minted Brand. Once identified, choose 5 styles and identify filter blocks to assign to each for easy consumer site navigation.

• Adopt the perspective of the customer and “shop the site” on this page. As you browse, what are 2-3 things that could be improved on

2. Please browse through the designs submitted in this year’s recent fine art competition. Choose 10 designs that you feel are the strongest submissions, and 10 designs from the current Fine Art selection on Minted’s website that you believe are a strong representation of the brand. Please include jpegs/screenshots of these designs in your answer as well as links to the submissions. Please give a brief reasoning as to why you made the selections.

3. Please review Minted’s up and coming home decor category. Provide any feedback you think is relevant to enhance the shopper experience. Provide a company highlight to pull inspiration from.

4. Use the data on the provided google sheet for an example of sales data for our Photo Gifts business. Please briefly list three key insights or takeaways from this data set, and how this would inform the merchandising strategy for this category.